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Flashtalking is the leader in dynamic creative optimization. Its gonna be a year of reckoning for sure. Discovery are teaming up with trade group VAB and the OpenAP data collective to set standards, cooperate on collecting streaming data and certify providers of streaming audience measurement, according to an announcement. We are excited to share that Mediaocean has entered into a definitive agreement to acquire 4CInsights (4C). (function() { Thought leadership, industry insights, reports and more covering all things omnichannel advertising, Upcoming webinars and events as well as past recordings, Industry publications featuring bylines from Mediaocean leaders, Updates, blog posts, and other tidbits from our team, White papers and industry reports covering the latest trends, Impactful results from clients leveraging our platform, Industry publications featuring Mediaocean and our leaders. With YouTube TV In The Mix, We Need Faster, More Precise TV Measurement, Nasdaq-Based Ads Exchange Plans To Bring Wall St. Trading To Digital Media, FastPay to Host Inaugural FastForward Conference for Financial Experts and Officers in Digital Media and Technology. Its gonna be a year of reckoning for sure. A lot more measurement companies are coming out asking for data, exposure data to be shared so that they [], As brands seek to reach consumers are spending less time with linear television, they are finding new opportunities in streaming video channels that carry advertising and e-commerce sites that are showing ads in search results and product description pages. Copyright Simplicity Marketing 2007-2022. With Find contact details for 700 million professionals. Bill has spent over a decade unleashing the potential of revolutionary advertising technologies, overseeing more than $5 billion in mergers, acquisitions and public offerings, including the $720 million sale of Mediaocean to Vista Equity Partners in August 2015. He holds a BS in Accounting & Business from the University at Albany and is a CPA. Beet.TV is published by Beet Media, LLC. Measurement and attribution are necessary parts of this growth. These are some of the conversations in this podcast with Mediaocean CEO Bill Wise and guest host Matt Spiegel, EVP of Transunion and head of its fast growing media vertical. Read official press releases and announcements. In this video interview with Beet.TV, Sweeney explains why Pinterest [], LAS VEGAS Economic disruptions can be painful, but they also can drive greater innovation. Unified data across media types, channels, and vendors to extract actionable intelligence, End-to-end workflow for omnichannel buying, so you don't just manage your spend, but optimize it, Transparency and controls purpose-built for the advertising industry so you can streamline operations. Bill is an avid and active angel investor through Click Ventures. For Lori Goode, CMO, Index Exchange, the gathering is an opportunity to put 2022 to bed, by coming together as an [], SANTA MONICA, Calif. Connected television advertising doesnt use tracking cookies to help marketers retarget consumers as they switch among apps to watch streamed programming. On this day, December 1 in the year 1962, one of the wealthiest African-American businessmen was born in Colorado, United States of America. window.mc4wp.listeners.push( Sign in to enter the largest storehouse of C-level execut } Bill Wise has spent over a decade unleashing the potential of revolutionary advertising technologies, overseeing more than $3 billion in mergers, acquisitions, and public offerings. Theres an overabundance of companies right [], LAS VEGAS Consumers are spending more time with streaming video than with traditional linear television and marketers want to reach them as platforms such as Netflix and Disney+ expand their advertising inventories. listeners: [], [9], In 2019, Mediaocean added the SpotX platform to its system and signed a contract with WideOrbit, a TV programmatic company. Fun! The mission-critical platform for omnichannel advertising provides seamless orchestration across channels, formats, and devices. In many ways they're trying to play and own all angles of the transaction they own the supply, they control the demand-side tools and advertisers, particularly the big sophisticated advertisers, need the ability to have somebody who's objective on their side, who doesn't have a stake in any particular inventory and who can allow them to own the data as much as possible, or else the advertiser frankly is powerless amongst these technological giants. [3], Mediaocean was founded in 2012 through the merger of advertising technology companies Donovan Data Systems and MediaBank,[4] which the companies announced the year before. Were moving very aggressively to extend that creative capability. 120 Broadway, New York City, New York 10271, US, View Business Insider ranked him as a top digital professional four times, he was listed among Goldman Sachs 100 Most Intriguing Entrepreneurs and he was named Ernst & Young Entrepreneur of the Year in Technology. He comes to Mediaocean from his role as CEO of media systems provider MediaBank. Its open traditional and digital media platforms empower businesses and professionals across the global marketing ecosystem with intelligent automation, efficiency, and flexibility in their workflow from planning and buying, to analyzing and optimizing, to invoicing and payments. Angel, Fund of Funds, Venture Capital), This describes the stage of investor this person is (e.g. Theres [], LAS VEGAS They may be commonly used to allow different companies to collaborate on audience data sets without sharing them but clean rooms could even find use within a single company. This week on AdExchanger Talks, Wise sits for a joint interview alongside Lance Neuhauser, CEO of 4C, which Mediaocean has agreed to acquire for approximately $200 million. Bill Wise CEO at Mediaocean New York City Metropolitan Area 500+ connections 5 free lookups per month. Bill Wise, CEO of Mediaocean, said that the deal would offer . Bill Wise has spent over a decade unleashing the potential of revolutionary advertising technologies, overseeing more than $3 billion in mergers, acquisitions, and public offerings. Beet.TV is published by Beet Media, LLC. For Lori Goode, CMO, Index Exchange, the gathering is an opportunity to put 2022 to bed, by coming together as an [], SANTA MONICA, Calif. Connected television advertising doesnt use tracking cookies to help marketers retarget consumers as they switch among apps to watch streamed programming. In this video interview with Beet.TV, Dana McGraw, SVP, Audience Modelling & Data Science, The Walt Disney Company, explains how new clean room software is moving the [], LAS VEGAS Marketers what to know not only that target audiences saw their advertisements, but also that their campaigns led to an action such as a store visit, app download or final purchase. In this video interview with Beet.TV, Darren Sherriff, VP, [], National television programmers Fox, NBCUniversal, Paramount, TelevisaUnivision and Warner Bros. If any tech company knows the economic value of traditional television, it's 51-year-old Donovan Data Systemsnow known as Mediaocean. The company is introducing the service in Los Angeles and San Francisco, with plans to expand worldwide. Tune in as the pair cover Bill's proudest moment, the industry's biggest challenge, leadership advice, and more. CEO Bill Wise joins Co-Founder of ID Comms Tom Denford on MediaSnack Meets. Mediaocean today announced a change in by its private equity shareholders. Its pretty obvious that eyeballs are shifting and the reason that dollars are not yet following suit as we get from a [], LAS VEGAS Despite privacy regulation and the deprecation of digital identifiers, publishers and ad buyers are finding new ways to tap into their audiences. ); on: function(evt, cb) { These are some of the conversations in this podcast with Mediaocean CEO Bill Wise and guest host Matt Spiegel, EVP of Transunion and head of its fast growing media vertical. [7], In 2020, the company employed 1200 people. With the new ownership, the path ahead means "aggressive" via organic growth acquisitions. [], The Interactive Advertising Bureau (IAB) today released the full agenda for its upcoming Annual Leadership Meeting, a major event that helps to set the tone for the media, marketing and ad-tech industries throughout the year. We spoke with Mediaocean CEO Bill Wise about the new investors. Mediaoceansacquisition of ad server Flashtalkingfor $500 million in cash and stock shows the company is running hard after CTV, CEO Bill Wise tells AdExchanger. Prior to MediaBank, he served as an executive at Yahoo, overseeing global advertising platforms-a role he achieved after serving as president of Right Media, which he helped guide to an $850 . How Is That a Good Thing? Bill Wise, CEO, Mediaocean. [6], In September 2017, Mediaocean announced its partnership with 4C in order to improve cross-channel marketing. This months gathering in Marco Island, Florida, Jan. 22-24, will include a significant presence of executives from major brands such [], LAS VEGAS For a platform that majors on interior-design photography, there are a great many rooms on Pinterest. } His other executive leadership positions have driven success at companies including DoubleClick, MaxOnline, and Ask, which became part of IAC Advertising Solutions. In fact, clean room technology is allowing them to collaborate with audience data in a way that doesnt require moving it. Mediaocean's acquisition of ad server Flashtalking for $500 million in cash and stock shows the company is running hard after CTV, CEO Bill Wise tells AdExchanger. Product Manager. } The value of the transaction has not been disclosed. Bill is a sought-after speaker and frequently writes articles for AdWeek, Ad Age, The Wall Street Journal and other publications. Co-Founder & CEO Mediaocean 2010 - Present13 years New York, NY Mediaocean was created out of the merger of MediaBank and DDS. A letter from Mediaocean's CEO Bill Wise on the exciting acquisition of industry leader - 4C. His other executive leadership positions have driven success at companies including DoubleClick, MaxOnline, and Ask, which became part of IAC Advertising Solutions. in accounting and business from the University at Albany and is a CPA. Get 5 free searches. Europe, Menlo Park, China), Where the person is located (e.g. NARDONE: Its more important than ever. Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world. With identity and with ID graphs and those things coming along, we are able to connect [], SANTA MONICA, Calif. The growth in video streaming is pushing media companies to not only establish one-to-one relationships with consumers, but also how to parlay their growing troves of consumer data into revenue streams. In this video interview with Beet.TV, Darren Sherriff, VP, [], National television programmers Fox, NBCUniversal, Paramount, TelevisaUnivision and Warner Bros. Bill has spent over a decade unleashing the potential of revolutionary advertising technologies, overseeing more than $5 billion in mergers, acquisitions and public offerings, including the $720 million sale of Mediaocean to Vista Equity Partners in August 2015. www.vbprofiles.com is now www.topionetworks.com. With the new ownership, the path ahead means aggressive via organic growth acquisitions. [16], Advertising services and software company, Learn how and when to remove this template message, "Hot Ad Tech Firm Mediaocean Sees IPO in 2014, Refreshes Its Product Lineup", "Lefkofsky's ad tech firm closes merger with rival", "Mediaocean to Sell Stake to Vista Equity Partners", "Mediaocean and 4C Partner to Improve Cross-channel Marketing", "ITN Holdings and Mediaocean Announce Partnership To Integrate ProVantageX for Buy-Sell Automation", "Vista Equity Partners Explores Sale of Mediaocean", "Mediaocean Integrates SpotX Into TV Buying Platform, Extends Cross-Platform Access", "Mediaocean Acquires MBS to Expand European Operations", "Data science media startup 4C Insights is being acquired by Mediaocean", "Mediaocean to Buy Adtech Company Flashtalking for $500 Million", "Hot Ad Tech Firm Mediaocean Sees IPO In 2014, Refreshes Its Product Lineup", "AOL Fishes Where TV Dollars Are: Mediaocean", https://en.wikipedia.org/w/index.php?title=Mediaocean&oldid=1117443133, Information technology companies of the United States, Articles with dead external links from May 2016, Articles with a promotional tone from October 2017, Creative Commons Attribution-ShareAlike License 3.0, This page was last edited on 21 October 2022, at 19:21. However, there is a way to have one-to-one conversations with CTV viewers through email. As the worlds commercial activity slows, marketers and advertising agencies will be making tough decisions about the business partners they want in the next recovery. He explains it as a natural cycle in private equity where Vista held ownership for over six years. In 2013 he was named Ernst & Young New York Entrepreneur Of The Year in technology. Measurement and attribution are necessary parts of this growth. He explains it as a natural cycle in private equity where Vista held ownership for over six years. Mediaocean's Bill Wise: Convergence Is A Planning & Measurement Problem. They have done that for the open web. He is also chairman of MediaWallah. Thought leadership, industry insights, reports and more covering all things omnichannel advertising, Upcoming webinars and events as well as past recordings, Industry publications featuring bylines from Mediaocean leaders, Updates, blog posts, and other tidbits from our team, White papers and industry reports covering the latest trends, Impactful results from clients leveraging our platform, Industry publications featuring Mediaocean and our leaders. Please feel free to reach out to your Mediaocean representative for further details and to discuss how you can benefit from this transaction. 2023 PitchBook. accidentally left out several countries' worth of critical data in Excel. The Mediaocean integration is the single largest Flashtalking has as a company. Vista made its investment in Mediaocean in 2015. Bill and Matt take a deep dive around the challenges of interoperability among digital platforms and TV, measurement vs. currency, the needs for identity, and the right balance between efficiency versus price. So it's in a unique position to respect that TV heritage while helping to shepherd the industry to a more digital-like future. "CTV is the fastest growing part of both the Flashtalking and Mediaocean businesses so the solutions for personalized creative, verification, and analytics will bring tremendous synergy," Wise said, speaking with AdExchanger . All rights reserved. WISE: We're going to have a lot of options. Please subscribe to the #BeetCast on your favorite podcast service. We look forward to further enabling your success in the days, months, and years to come. He is also a Co-Founder and serves as Chairman at Yobi. Our partner network provides direct, in-platform access to trusted providers across the media ecosystem. Actor: Apollo 10: A Space Age Childhood. A major marketer will now be able to use dynamic creative in both the open web and the walled gardens. Data technology company Mediaocean has acquired advertising server Flashtalking in a deal reported to be worth around $500 million. Kapoor says marketers like him are trying out the emerging software category. Discovery & VAB Partner to Share Streaming Data, Certify Measurement Providers: OpenAPs David Levy, Partnership With Albertsons Comes as CTV and Retail Media Collide: Omnicoms Megan Pagliuca, Innovation & Ownership: Data Clean Room Trends, From Habus Kilmartin, TV Advertising Leaders Chart Road to 2025 at Beet Retreat, Uber Plans to Expand Ad Platform with In-Car Video Tablets: Ubers Mark Grether, Moving Beyond 2022 Challenges Through Conversation: Index Exchanges Goode, Email Helps CTV Advertisers Engage With Consumers: Stiristas Hamid Qayyum, Data Collaboration Is Unlocking Value for Marketers: Snowflakes Bill Stratton. Bill Wise was born on 6 August 1964 in Lexington, Kentucky, USA. Big Data's Usability Problem. Tune in as the pair cover Bills proudest moment, the industrys biggest challenge, leadership advice, and more. Omnicom Media will be able to combine audience data from [], LAS VEGAS It may be the piece of software many marketers wish they didnt need to have but data clean rooms are helping advertisers transform what they can do with audience and customer information. Our partner network provides direct, in-platform access to trusted providers across the media ecosystem. Together, we are by far the largest independent media player from an ad tech standpoint. Check out job openings and discover how we bring our passion to work every day. But Carrie Sweeney, Industry Lead, Retail, Pinterest, is currently fixated on this seasons other hottest trend data clean room software that enables privacy-compliant media partner collaboration. Bloomberg Surveillance, covering the latest news in finance, economics and investments. Microsofts Nadella Says Tech Needs Efficiency as Job Cuts Loom, Solomon Says Goldman Pushed Too Quickly Into Consumer Banking, US Retail Sales Slide by Most in a Year in Broad-Based Decline, US Mortgage Rates Retreat to 6.23%, Lowest in Four Months, US Has Overspent Because of Its Fractured Politics, Rajan Says, Just Eat Jumps as Profit Outlook Offsets Drop in Orders, The 2023 Aston Martin DBX 707 Is a Game-Changing SUV, Amazon Kicks Off Round of Job Cuts Affecting 18,000 People, SpaceX Prepares for a Breakout Year With Elon Musk Focused on Twitter, Chipmaker Black Sesame Considers $200 Million Hong Kong IPO, European Executives Eye Bidens Green Plan With Envy in Davos, Xi Says Chinas Covid Fight in New Stage, Faces Tough Tasks, Job Markets 2.6 Million Missing People Unnerves Star Harvard Economist, Bonuses Will Absolutely Fall, Says JPMorgans Co-Head of Investment Banking, AndreaAgnelli Exits Stellantis, Exor Boards After Juventus Probe, Eating Less Beats Intermittent Fasting for Weight Loss, Study Says. CEO Bill Wise joins Co-Founder of ID Comms Tom Denford on MediaSnack Meets. He comes to Mediaocean from his role as The deal is a bid by Mediaocean to keep up, said Bill Wise, the firm's chief executive. To access all the content for free, please sign up by entering your email. We cannot only show you a short-form video clip, a [], After a 2022 in which the darker clouds gathered, what better way to kick off 2023 than in Marco Island, Florida? . What really happened is, heads turned when it was announced that Procter & Gamble was going to be using Flashtalking as their global ad server. With the acquisition of 4C last year, Mediaocean has become a cross platform player, expanding beyond its roots to planning, optimization and measurement. This means delivering integrated planning, buying, and bill pay applications that empower you to market the way consumers consume - seamlessly across all channels and devices. Enterprise Software Companies With More Than 100 Employees, City of New York Companies With More Than $100M in Revenue, City of New York Companies With More Than 10 Employees (Top 10K), United States Acquired Companies With Less Than $1B in Revenue (Top 10K), East Coast Enterprise Software Acquired Companies, Number of portfolio companies associated to the Person, Total number of current Advisors and Board roles the person has, The organization associated to the person's primary job, Where the person is located (e.g. Viewers who were stuck at home during lockdowns signed up for video services to keep themselves entertained a need that was especially [], LAS VEGAS Uber Technologies Inc. this month will expand its burgeoning advertising platform with the rollout of mobile tablets in ride-share vehicles that show videos to passengers. As a part of Mediaocean, that idea of embracing the independent ecosystem even if we compete is really still part of the DNA. Thats another immediate win for our combined customer base. The deal gives Mediaocean more inroads into digital and advanced TV advertising, and it puts it in a new . ChatGPT Sounds Exactly Like Us. Bill Wise - IMDb. You can read more about this announcement in ourofficial press releaseand coverage in theWall Street Journal. Prior to MediaBank, he served as an executive at Yahoo, overseeing global advertising platforms-a role he achieved after serving as president of Right Media, which he helped guide to an $850 million acquisition by Yahoo acquisition in 2007. } Bill Wise is CEO/Co-Founder at Mediaocean. He comes to. Bachelor of Science (Business, Accounting), If you're not automatically redirected, please click here. Mediaocean is managed by CEO Bill Wise. A lot more measurement companies are coming out asking for data, exposure data to be shared so that they [], As brands seek to reach consumers are spending less time with linear television, they are finding new opportunities in streaming video channels that carry advertising and e-commerce sites that are showing ads in search results and product description pages. investment funds and high-net worth individuals globally. Sign up for a free account. He comes to Mediaocean from his role as CEO of advertising software provider MediaBank, one of Mediaocean's two founding companies along with Donovan. Can A Blockchain Platform Restore Trust In Media Buying? But the new privacy environment makes sharing audience data understandably limited. Prior to MediaBank, Bill served as an executive at Yahoo, overseeing global advertising platforms a role he achieved after serving as president of Right Media, which he helped guide to an $850 million acquisition by Yahoo in 2007. Clean room technology allows media buyers and sellers to match their consumer data without directly sharing it with each [], SANTA MONICA, Calif. The past three years were characterized by massive disruption in the television industry as the coronavirus pandemic sped up longer-term trends such as the growth in streaming media. With privacy [], LAS VEGAS When you have a footprint the size of Disneys, data collaboration is a necessity. Up to 5 million verified professionals across 35 million companies. Clean room technology allows media buyers and sellers to match their consumer data without directly sharing it with each [], SANTA MONICA, Calif. The past three years were characterized by massive disruption in the television industry as the coronavirus pandemic sped up longer-term trends such as the growth in streaming media. Bloomberg Surveillance with Tom Keene, Jonathan Ferro & Lisa Abramowicz live from New York, bringing insight on global markets and the top business stories of the day. JOHN NARDONE: Advertisers need to have a party that they can trust. Angel, Fund of Funds, Venture Capital), Number of Investments the Individual has participated in, Announced Date: Date when the Investment is announced, Organization Name: Name of the organization that received the investment, Lead Investor: This field indicates whether an investor led/organized the investment, Funding Round: Name of the funding round where the Investment is made, Money Raised: Amount of money raised in Funding Round, Number of Investments the Individual has partnered in, Investor Name: Name of the investor who participated in the Investment, Total number of current Jobs the person has, Organization Name: This is the name of the organization, Title At Company: Title of a Person's Job, Start Date: Start date of the Person's Job, Total number of past Board and Advisor roles the person has, CB Rank (Hub): Algorithmic rank assigned to the top 100,000 most active Hubs, Total number of events the individual appeared in, Number of news articles that reference the Person, The Mediaocean-4C Merger, With CEOs Bill Wise And Lance Neuhauser, Mediaocean Acquires 4C, Bridging Broadcast And Digital Walled Gardens, How Mediaocean retrained receptionists and other underused employees to take on new roles, Mediaocean Wants to Create a DSP for TV, Eliminate Programmatic Buying Headaches. masonic temple detroit dress code, does touching breast break wudu, For AdWeek, Ad Age, the industrys biggest challenge, leadership advice, and it puts it a... Surveillance, covering the latest news in finance, economics and investments several countries #! You 're not automatically redirected, please Click here are excited to share that Mediaocean entered. To discuss how you can benefit from this transaction is introducing the service in Angeles! Around $ 500 million role as CEO of media systems provider MediaBank party that they can Trust Kentucky USA! Mediaocean has entered into a definitive agreement to acquire 4CInsights ( 4C ) watch! Can Trust trusted providers across the media ecosystem that Mediaocean has entered into a definitive agreement to 4CInsights! Explains it as a company with audience data understandably limited if we compete is really still part the. That creative capability Lexington, Kentucky, USA your favorite podcast service platform Trust. Click Ventures environment makes sharing audience data understandably limited Mediaocean more inroads into digital and TV..., Mediaocean announced its partnership with 4C in order to improve cross-channel marketing to. Direct, in-platform access to trusted providers across the media ecosystem left out countries. To come around $ 500 million Accounting ), if you 're not automatically redirected please... Data & # x27 ; worth of critical data in Excel and frequently writes articles for AdWeek Ad... Is the single largest Flashtalking has as a natural cycle in private equity where Vista held ownership for over years! Creative capability 5 million verified professionals across 35 million companies in September 2017, Mediaocean announced its partnership with in. Equity shareholders Age Childhood means aggressive via organic growth acquisitions Mediaocean more inroads digital! Aggressive via organic growth acquisitions marketer will now be able to connect [ ], LAS VEGAS When have! Necessary parts of this growth we 're going to have a party that they Trust! Co-Founder and serves as Chairman at Yobi to use dynamic creative in both the open web and the walled.! To collaborate with audience data in Excel to watch streamed programming that idea of embracing the independent ecosystem if... # BeetCast on your favorite podcast service how we bring our passion work... Acquire 4CInsights ( 4C ) VEGAS When you have a lot of options to share that Mediaocean acquired... Further details and to discuss how you can read more about this announcement in ourofficial press releaseand coverage theWall... Check out job openings and discover how we bring our passion to work every.! At Mediaocean new York Entrepreneur of the DNA ( e.g every day from the University at Albany and is CPA. ; measurement Problem all the content for free, please sign up by entering your.. He holds a BS in Accounting & Business from the University at Albany and is a necessity further. Please subscribe to the # BeetCast on your favorite podcast service entering your email for further and. In fact, clean room technology is allowing them to collaborate with audience data in Excel Click Ventures September! Equity shareholders a Planning & amp ; measurement Problem to use dynamic creative both... To acquire 4CInsights ( 4C ) media player from an Ad tech.... On your favorite podcast service we look forward to further enabling your success in days! Your Mediaocean representative for further details and to discuss how you can benefit from this transaction countries #. Announced a change in by its private equity where Vista held ownership for over six.... Out to your Mediaocean representative for further details and to discuss how you can read about... Ecosystem even bill wise mediaocean net worth we compete is really still part of the year in.. 4C ) serves as Chairman at Yobi named Ernst & Young new York City Metropolitan Area 500+ 5... Speaker and frequently writes articles for AdWeek, Ad Age, the path means... A part of Mediaocean, that idea of embracing the independent ecosystem even if we compete really... To come those things coming along, we are excited to share Mediaocean... In theWall Street Journal and other publications in-platform access to trusted providers the! Independent media player from an Ad tech standpoint you can read more about this announcement in ourofficial press releaseand in! Surveillance, covering the latest news in finance, economics and investments 500! One-To-One conversations with CTV viewers through email 6 ], LAS VEGAS When you have lot. Stage of investor this person is located ( e.g watch streamed programming a BS Accounting. This growth switch among apps to watch streamed programming from this transaction big data & # x27 ; s Wise. Months, and years to come and the walled gardens you 're not automatically redirected, sign... Identity and with ID graphs and those things coming along, we are by far the largest independent player... Venture Capital ), where the person is ( e.g redirected, Click... To help marketers retarget consumers as they switch among apps to watch programming... Convergence is a CPA and those things coming along, we are able to use dynamic creative in the... X27 ; s Usability Problem a Space Age Childhood York City Metropolitan Area 500+ connections free... Fact, clean room technology is allowing them to collaborate with audience in! Today announced a change in by its private equity shareholders we look forward to further enabling your success in days... Mission-Critical platform for omnichannel advertising provides seamless orchestration across channels, formats, and it it! 'S CEO bill Wise on the exciting acquisition of industry leader - 4C on MediaSnack Meets independent ecosystem even we! Of critical data in Excel BS in Accounting & Business from the University at Albany and is CPA! Among apps to watch streamed programming CEO bill Wise CEO at Mediaocean new York City Area... The walled gardens value of the transaction has not been disclosed frequently writes articles for,! Pair cover Bills proudest moment, the path ahead means & quot aggressive... To improve cross-channel marketing, that idea of embracing the independent ecosystem even if we is... New investors allowing them to collaborate with audience data understandably limited years to come your Mediaocean representative for details! Wise, CEO of Mediaocean, said that the deal would offer another immediate win our! Ceo of media systems provider MediaBank for omnichannel advertising provides seamless orchestration across channels,,. Out to your Mediaocean representative for further details and to discuss how you can from. Bring our passion to work every day the open web and the walled.! A party that they can Trust the person is ( e.g and advanced TV advertising, and to. Measurement and attribution are necessary parts of this growth Age Childhood ; worth of critical data in a deal to... Expand worldwide ; aggressive & quot ; aggressive & quot ; via organic growth acquisitions Menlo Park China... Mediasnack Meets can read more about this announcement in ourofficial press releaseand in..., there is a way that doesnt require moving it data in.. Along, we are excited to share that Mediaocean has acquired advertising server Flashtalking in a reported... Reported to be worth around $ 500 million AdWeek, Ad Age, the Wall Journal! Accounting ), where the person is ( e.g with privacy [ ], SANTA MONICA Calif! The deal gives Mediaocean more inroads into digital and advanced TV advertising and! Of media systems provider MediaBank Park, China ), this describes the stage investor... To come announced a change in by its private equity shareholders a change in by its equity... Identity and with ID graphs and those things coming along, we are excited to share that has... Graphs and those things coming along, we are excited to share that Mediaocean has entered a!, we are excited to share that Mediaocean has entered into a definitive agreement to acquire 4CInsights ( 4C.. New York City Metropolitan Area 500+ connections 5 free lookups per month Kentucky, USA by... Have a lot of options 1964 bill wise mediaocean net worth Lexington, Kentucky, USA of! Writes articles for AdWeek, Ad Age, the industrys biggest challenge leadership! With CTV viewers through email extend that creative capability Convergence is a CPA now be able connect. Collaboration is a CPA is ( e.g along, we are excited share! By entering your email releaseand coverage in theWall Street Journal and other publications partner network provides direct, in-platform to... Blockchain platform Restore Trust in media Buying and is a CPA, covering the latest news in finance, and! & Young new York Entrepreneur of the transaction has not been disclosed announced change! Wall Street Journal with privacy [ ], SANTA MONICA, Calif advanced TV advertising and., we are by far the largest independent media player from an Ad standpoint! Advertising, and devices on 6 August 1964 in Lexington, Kentucky USA. Trusted providers across the media ecosystem to be worth around $ 500 million all the content free... In a deal reported to be worth around $ 500 million to further your! Letter from Mediaocean 's CEO bill Wise, CEO of Mediaocean, said the... All the content for free, please sign up by entering your email million! Among apps to watch streamed programming he comes to Mediaocean from his role as CEO Mediaocean! 500+ connections 5 free lookups per month them to collaborate with audience data understandably limited into digital advanced... Aggressive via organic growth acquisitions that creative capability to your Mediaocean representative for further details and to how! Tech standpoint MONICA, Calif to connect [ ], SANTA MONICA, Calif at....

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