FOR those predicting another seismic shift in brand identity at Saint Laurent - following the departure of Hedi Slimane last month and the appointment of Anthony Vaccarello - you will be in for a surprise. Twenty-nine years old is a little early to do a job for money. Moderated by Emma . Silicon Valley always seems to be abuzz about the limited number of womenin the tech industry. Bellettini says: The work that Anthony has been doing in terms of diversity of age, sex, gender, color, body type, as judged on a 360 basis, has been quite impressive, still being able to communicate the brand. I never have the feeling that we should do something different.. In the third quarter of 2021, Saint Laurent generated 22 per cent of its sales in Asia Pacific, versus 41 per cent for Gucci and 35 per cent for Bottega Veneta. Kerings largest brand missed analyst estimates, citing the gradual arrival of the new Aria collection and the decline of traffic in the stores in Asia-Pacific due to Covid restrictions this summer. This is why we invested a lot in training. Nevertheless, Bellettinis success was not easy to achieve. (For example, we would never do gaming simply because its something Generation Z is into. Luckily, everyone in Bellettinis team did speak English with her. Bellettini shared a particular story about one of the biggest mistakes of her career which put her heart out for the audience; it was vulnerable and so very important. This is why we are less vocal. She is resolved to stay true to the brands DNA while pushing to capture new customers and enter new markets. Its a cascade. Bellettini says: Anthony always created a very compelling and complete collection and the show in March 2020, featuring colored tailoring jackets and latex pants, gave visibility to its offer variety. Virtual reality and sports seem like polar opposites. Bellettini is a remarkable woman. Yet, what was most eye-opening was when Bellettini explained that, in fact, we must focus on choosing a job that suits us the most; we must focus on finding work that ignites a spark. "I most often work in places that are torn by war, natural disasters or epidemic, but I'm incredibly at peace amid the chaos," she said. The name Yves Saint Laurent is iconic within the fashion realm, and the client base is loyal, but having to stay relevant and to attract the next generation of customers is why the rebranding was so drastic and became so controversial. The chef worked in kitchens for over 20 years before buying The French Laundryand has a secret hack for ordering In-N-Out fries. In his place, Bellettini appointed Anthony Vaccarello, a young designer who had previously been successful at Versus Versace. The actor and comedian also discusses her new childrens book and writing a diary in the sauna, Tracy Flick Is Back: Older, Wiser, Still in High School, Chef Thomas Keller on Finding Professional Success After 40, Hailey Biebers Lymphatic Massage Provider Has a 2,300-Person Waitlist, Tiffany Haddish Reveals Her Secret Calendar Productivity Hack, The Tax Play That Saves Some Couples Big Bucks, How Gas From Texas Becomes Cooking Fuel in France, Amazon Pausing Construction of Washington, D.C.-Area Second Headquarters, Rep. Alexandria Ocasio-Cortez Under Scrutiny for Met Gala Participation. The decision was to invest. As a subscriber, you have 10 gift articles to give each month. A great sales force can make a difference, in terms of proposing a silhouette. Francesca Bellettini is also on the board of Technogym SpA, Yves Saint Laurent UK Ltd. and Ferrari NV. An Italian woman who had never run a company, lived in Paris or learned the unwritten codes of French society, she was considered a strange choice to become chief executive of Yves Saint Laurent, the ultimate French brand, in 2013. . The looks Anthony does for the shows are incredibly complete jewellery, shoes, etc. The creative director responded to Bellettini with, So you did not like the rest? Bellettini drew attention to how important it is to respect designers and understand the pressure they have on their shoulders. What was missing from Saint Laurent in 2012 was not the business or the foundation, but the fashion authority and the clarity of the brand. Have a good Tuesday! He and Ms. Bellettini speak to each other in English but sometimes send text messages in Italian. A University of East Anglia researcher, Helen Bear, is developing technology to enable computers to read lips. She wished for the brand to reach 1 billion dollars in sales -- and well, Bellettini crossed that goal by reaching 2 billion dollars in sales in 2017. Rosenkranz asked about hurdles and bumps faced along the way, and Bellettini shared how her biggest mistake was allowing fear to get in her way. Painted black lacquer with gleaming white markers, its more appropriate for an upscale bondage club than a place to stash the companys off-duty town cars. Bellettini stressed the importance of finding those special people along who you can trust. That, to me, has been what makes her such a wonderful CEO, especially in a creative field like fashion, said McInnes. Thats when Mr. Pinault noticed her. OXFORDSHIRE, United Kingdom These days, Saint Laurent chief executive Francesca Bellettini spends more time fielding questions about her former colleague, current Celine creative director Hedi Slimane, than she would perhaps like. Life & Arts Saint Laurent CEO Francesca Bellettini on the making of a $1bn brand At the FT's Business of Luxury conference in San Francisco this week, the head of the French house with 26 per. Ms. Bellettini said that she received a stream of hate emails, including one calling her a whore. CEO and president of Yves Saint Laurent, Francesca Bellettini . It was this confidence that led her to choose Mr. Vaccarello, 38, to replace Mr. Slimane, the designer who turned around the struggling Saint Laurent while changing the name of its ready-to-wear line, its store dcor, ad campaigns and every product. 518 Likes, 6 Comments - Francesca Root-Dodson (@francescajoroot) on Instagram: "Thrilled to be part of this beautiful production of "The Sign in Sidney Brustein's Window" with my" Francesca Bellettini is an Italian businessperson who has been the head of 8 different companies and currently is Chairman at Yves Saint Laurent of Monaco, Chairman of Yves Saint Laurent Parfums SAS, Chairman & President of Yves Saint Laurent SAS, Chairman at Yves Saint Laurent Logistica SRL, Chairman for SL Luxury Retail SRL, Chairman at Yves Saint Laurent Spain SA, Chairman of Yves Saint . In 1999, he offered her a job as part of Pradas then-new business development division. Bellettini has achieved this global reach through a keen focus on developing local markets. Ms. Bellettini, 47, not only has propelled the brand into the exclusive billion-euro club a status unofficially codified last season when the Saint Laurent show was moved to the shadow of the Eiffel Tower but in doing so has also made herself one of the most powerful women in fashion, where there are only a handful of female chief executives. Its part of the DNA of the brand, Bellettini told Business of Fashion (BoF) in an April 2016 interview. (Bellettini, as she speaks, is dressed in a head-to-toe Saint Laurent: a floral blouse and mustard slacks.) ", The priority is to make sure the leather I use is sourced correctly. Already, as soon as Vaccarello arrived, they had made the decision to always wait one year to mark down the current collection. Terms & Conditions. It got everyone talking about Saint Laurent again, and also increased brand awareness with a younger audience those future loyal customers the key to brand longevity., As well as it eventually turned out for the brand, at the time few could have predicted the success Saint Laurent would enjoy as a result of the overhaul. analyse how our Sites are used. Investing veterans Deborah Jackson and Andrea Turner Moffitt connectfemale entrepreneurs with investors in a creative way with their firm, Plum Alley Investments. When I had to replace Paul Deneve as C.E.O. He asked me did I want to be C.E.O. I could spend all day in here, Vaccarello says. Speaking of Gen Z, she says the key is to be authentic. This massage technique is attracting fans across Hollywood, including Ariana Grande, Kourtney Kardashian and Sean Diddy Combs. Our duty is to know what's going on in the supply chain and control it in the best possible way. Flexibility has been another. Impressively, the executive has maintained the house's upward trajectorydespitethe departure of its star creative director My Lover, My Son: Dirigido por John Newland. That means you risk having more leftovers. Subhadra Dravida founded Transcell Biologics, a stem cell technology company, in 2009. Its not a problem. , Mr. Pinault set a broad strategic vision and gave her flexibility and freedom in reaching the goals. After Prada, she jumped to Helmut Lang, to Gucci and then to Bottega Veneta, where she was communication and merchandising director, living comfortably in Lugano, near Milan. For more information read our Terms & Conditions and Privacy Policy. 2023 The Business of Fashion. Her husband, a businessman who has been in her life for 20 years, lives in Milan. Saint Laurent is never too skewed vis--vis anything vis--vis a product category, vis--vis a channel because we really believe in balance. Anyone can read what you share. Now, we have arrived at a level of quality that is so high that we can use them for trimmings of some products. Inside out Slimane leaves Saint Laurent, and Anthony Vaccarello is named. This has raised the bar for each and every one of us. Its effective, also because the name is powerful.. In 2019 she was awarded the FrenchKnight of the Legion of Honour, the highest possible distinction for a civilian in the country. Chief Executive Officer, Yves Saint Laurent at Kering - View - Kering org chart. But in spite of this natural reaction, one brand has defied the trend. If you do nothing, you will be auto-enrolled in our premium digital monthly subscription plan and retain complete access for $69 per month. She worked at Prada and Helmut Lang prior to. But she did not pull the ads. A dust-up occurred in 2015 during Mr. Slimanes tenure, when an ad featuring the young Dutch model Kiki Willems was censured and called irresponsible by Britains advertising watchdog agency because she looked excruciatingly thin. Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world. Francesca Bellettini joined Kering in 2013. Saint Laurent wanted to be a billion-dollar company. Bellettini is the kind of person who is goal driven and focusing on pushing forward towards that goal, said McInnes. In 2013, she became President and Chief Executive Officer of Yves Saint Laurent. In his place, Bellettini appointed Anthony Vaccarello, a young designer who had previously been successful at Versus Versace. A brand without clarity, at the end of the day, becomes just a commodity, said Bellettini at the Financial Times Business of Luxury conference in 2016.
