Of course posters, marketing, etc would be mostly white if the country was mostly white. Opinions expressed are those of the author. Yes, Tommy, I too have heard about the difficulties white male actors are having finding work in advertising. Being Ethical. I dont even knowdont they think some black people might be offended by these commercials, like theyre being white-washed, for lack of a better term? So now, some black people are using their skin color to get their way and win the ghetto lotto. The Cranky Creative], TOTALLY agree with your point of view Will! Ever notice that on the so-called mainstream TV you never see any ads with a father and son anymore. If we targeted blacks, wed cast blacks. That platform is nearly as bad as Facebook in its censorship of free speech. For some, it is a crutch. They are owners and CEOs of major corporations and professors at prestigious universities. I wouldnt buy the product for a penny let alone what they are selling it for. Alas, these are not sane times. Any time you want to get together and teach Mr Fuckerburg a lesson in humility just say the word. November 2021. Anything goes now.save for Christmas that is. Does it matter to them? And no wonder. 2. But when we all are forced to see people of every race, sex, and culture as equal (meaning the same), then we rob everyone of the traits and characteristics that make each of us stand out as unique and special. This is an expansion on the magic negro trope. Now are the monoliths totally responsible for all of this? This is not authentic. I noticed, but never has it been so apparent like it has in the past couple of years. You dont have to be a Rhodes scholar to see the intention behind all of this. Not just all blacks do this. The suspect is on the loose and must be found, but if its a black man, they wont mention the race . Thats a hefty payload of Truth you just dropped, Kris. Stop what you are doing right now and read/watch this article from Dallas. But they only come out when it fits their narrative, like when a White cop shoots a Black person. If you find it annoying, its because its not representative of reality. As Jeremy Boreing of The Daily Wire recently acknowledged, there arent a lot of options for disenfranchised consumers who dont want to give their money to woke corporations. Its like the Southpark episode where the rebellious Goth kids say that If you want to be one of the non-conformists, all you have to do is dress just like us and listen to the same music we do. I wont even try to mask my disdain for Nissans horrible Hollywood sales event ads, although I would like to lampoon them with scenes from 1963s Charade. First they went after the church, then it was the nuclear family and now it is men in general- all to be replaced by the State according to the edicts of the long march through our institutions begun by the Frankfurt School. As you note, weve allowed our culture to somehow brand masculinity as toxic a big mistake, as it is and always has been the natural combination of masculine and feminine parents that has allowed the human race to survive, to birth and raise the next generation, and to prosper in a harsh world. Now dont get me wrong, I do recognize the population demographics are fast changing, but to exaggerate it like this, I feel, doesnt help matters. And this is what the world sees. Big Tech is corrupt. Back in the 1980s, I read several papers on how Americas changing demographics was going to leave any corporate players who didnt get on board with the new normal of the time at a distinct disadvantage in this profitable market segment. Correct. Im tired of woke, condescending BS. It drives me nuts, and for so long I have felt like I am the only one who gets worked up about it. Buick It looks like the Garcias got a new car But you'd have to be Stevie Wonder not to see the forced diversity in today's TV commercials. Admittedly Im going off of anecdotal evidence, but it seems almost every interracial couple in commercials is black-not black (usually black-white), with the bare minimum being black-not black. Reparations?..one strong advocate called for 13 Trillion dollars, $300 K per..if only this country could print that much money and get away with it!.and, when i talk with my friends, we all agree, something has to be done..at this point, as an individual, i can only do what i can, and really, there is a lot i can do. (Look into Klaus Schwab and his buddy Yuval Noah Harari, the World Economic Forum, the annual Bilderberg meetings, and The Great Reset if youre curious, but do it using a web browser other than Google maybe Brave or Qwant to get the best results.). Let me tell you how I think this is all playing out among the American public: As for the rest Asians, American Indians, Alaskan Indians, Pacific Islanders Im sure theyd like to see more representation, too. The overall ethnic skew of the marketing/advertising industry is more diverse than ever, at 30.8 percent, yet despite the progress, there is still work to be done. For example, how often do you see a father and son interacting in a commercial. so we dont realize how were the cattle. Forced diversity in marketing is often obvious and occasionally offensive. Firms can address these issues as the economy . The real issue for me isnt that they are showing more commercials of interracial couples but the fact that these companies are burying us in the number of commercials & completely exaggerating the actual numbers of interracial couples & transgender folks in these commercials. As soon as they get a position of power (hiring, for example), they do exactly what actual racists do: hire their own, pick their own, empower their own. They always do the slow seeping of an idea into the culture, and then, at some point, go warp-speed. Is that not the very definition of racism? The other 9% are asian and hispanic interracial marriages. Reminds me of Hitler in the 1930s brainwashing the German population. I also firmly believe my feedback would get screened out by a cube dwelling liberal. And it is not just advertising. Either way, marketing was just generic white dude stuff. one of the largest talent payroll and trafficking companies in the industry, extreme reach, just issued results of their study on racial diversity for on screen casts in TV commercials. No worries, SL. Most if not all of the developments in dramatic theater and film tech came from Europe and European artists are discouraged from representation now. If only the other 95 percent of the U.S. population would do the same. Now imagine how much I loathe the crap thats being dished out in all forms of media, but especially commercial advertising. My wife is Chinese and asks why there are no white and Asian couples. Sad. Why not call it like it is and show people for their real culture in commercials not this forced crap that they throw upon us. Another way is to ask for an opinion from someone unrelated to your campaign, but always take that input in the right proportions. The report highlights the following 10 demographics that are shaping the fabric in the United States: Over the last 50 years, almost 59 million immigrants have entered the country, mostly from Asia and Latin America. Although blacks have made inroads into white suburbia, the blacks in most commercials have mostly been dyed lily white by Madison Avenue. Hollywood was not interested in making films with such men as leads. Subliminally the affect is that white females should be dating black males or are supposed too. Ive been retired for a year now and watch more TV than I have in a while and I thought the same thing. Their lie is exposed when those with higher Motivational Values are not all white! Turns out, its true. This is the Kalergi Plan and the Frankfurt School opperating at full speed ahead. Not only that, but I see very few women who look like me. Etc, etc Today, I dont understand what they are doing from a marketing perspective. Once the Romans went down that path their society began to fail. Clearly, this is a topic that people want to talk about. Of course, when I searched with Google for this, nothing would show up. I for one am going back to reading or streaming movies with no commercials. Its okay to say what you really think, even if they would have you believe otherwise. I can give you hundreds of examples of how demographics should work, but here are just a couple of them. Once youve determined how youd like to improve, tap into the many new resources out there, such as Vices gender-inclusive stock photo library and the Conscious Style Guide, a guide for helping writers use more inclusive, mindful language. We arent being displaced both figuratively and literally by Canadians. See, Robert, I think you should have asked me to tackle this subject anyway. CTV Advertising Means Diversity. And naturally I notice make up ads, clothing designers and culturally similar ads that represent people like me. I pulled him aside and told him to wait his turn and not go down until theres no kids on it. The net result is even fewer white people in commercials. Look at the movies now. Multiracial images have long been used by advertisers, but the current version exploded onto billboards and magazine ads in the late 1980s, when United Colors of Bennetton ads . I am just sick of all this CRAP being shoved down our throats. Dont even get me started on Disney! I came across this post as a result of a duckduckgo search specifically asking about the subject because for this reason and many others, I no longer use Google services unless absolutely necessary. To me its not a Repub vs Dem or Right vs Left issue. Were mostly a bunch of self-reliant ranchers, farmers, and cowboys in my neck of the woods and dont relate much to any of this urban minority messaging sorry. Or let me correct myselfthe race of the victim is mentioned, but not the perpetrator in those cases. While I agree with most of the above comments, I feel the old mantra comes to mind follow the money.. But unfortunately, Big Tech doesnt want us to. Its the preposterousness of the ads premises that makes so many commercials unwatchable. A form of brainwashing. Do you actually expect TV commercials to accurately represent life? By doing so you are only infuriating the general public. Instead of being objective purveyors of information, these companies selectively pick and choose the info we see based on their politics and agendas. Interesting, on his website there are no blacks working at his firm. Tell me how many national product ads meet that mix? Its Time to Acknowledge Anti-White Racism. Why is the white guy always the buffoon and the Hispanics (if they appear) always the low-level employee showing the rich black executive to her car? Call me crazy. So true in todays canceled culture world..maybe lets cancel the commercials too. I dont even want to look at another Black person on TV, and this is coming from someone who has had many Black friends in life. Thanks for your input. And lastly, the attack on white males in commercials has been going on for years. Believe it or not, the United States of America is one of the *least* racist countries on the face of the earth. Omg, I just watched TV for an hour and there wasnt 1 white younger female at all. Zach Van Arsdale By Fernanda Galan | November 8, 2021 | 9:30pm MST So advertising does no good to the advertisers because I flip through all these commercials and TV shows. I agree, The advertisers are trying to brainwash our children. I agree there is an over representation of POC and a not so subtle effort to marginalize whites men but it goes way beyond Obama (whom I respect and admire). So very well said. Why is this happening? The absurd overrepresentation of black people (12.4 percent of the population, remember) is the most visible problem. Protest, boycott, call, write letters. Hispanics and Latinos are seeing themselves represented very little in advertising, which probably has them feeling pretty slighted given that they account for nearly 20 percent of the population and. Im glad you found some catharsis in this blog post and in the reader comments. My wife and I have been noticing this trend increasing (obviously in the wake of #me-too and George Floyd) and have been calling bullshit on it since. I realize there is a lot of hate in this world and people in high places are trying to fix that, however, is it fair to the white actors, models and any other white males for that matter to be ostracized? I just watched a commercial for Lowes that refers to Christmas as Winterfest gifts. This was the first tournament comprised entirely of transgender and nonbinary players, with around 80 participating!
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